These striking photos are from Louis Vuitton's new advertising campaign, and I commend them on taking such a huge step away from their stuffy, luxurious norm to do something more fun and interesting. This campaign is cool and exciting, and the final images are really striking. The background isn't too elaborate, it's simply a two-toned polka dot set, but combined with the clothing and the attitude coming from the model, this is a great fashion campaign. The first image is so much fun, and I love the pose and expression on the model's face. In the second photograph she comes across more fierce and confident, which I'm not sure works. In the third and fourth photos the model goes back to being carefree and cool, and those work more for me as a whole. The polkadot motif obviously jumps from the clothes to the backdrop, and it works seamlessly. It could very easily become garish and terrible, but  the art direction is perfect and creates a great, cohesive campaign.