Mulberry's newest campaign is brilliant. Calling upon imagery from the book and movie "Where the Wild Things Are," it creates beautiful, whimsical images and truly transports the viewer to another world. I would love to know how the monsters in the photos were created; if they were borrowed costumes from the movie set, or if they had to be recreated just for this shoot. Either way, they look fantastic, and the model does such a good job of interacting with them. It was a brilliant move to keep the faces of the monsters mostly hidden, to maintain that aura of mystery and not take away focus from the model or clothes. Almost everyone gets the ad's reference, so it's unnecessary to explicitly show the wild things. I think the third image is my favorite of the set, because the clothing works so well with the theme of the campaign, and the model's pose is animalistic, just like the monsters behind her. The second image is also beautiful, and I feel the girl's innocence and fear in the picture. The setting for the photos is perfect, capturing the essence of fall/winter. This shoot brings me back to my childhood so I immediately have a connection to it, and the beautiful photography and art direction only make me love it more.
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