I'm guessing it was intentional to make these photos appear like they've been through an Instagram filter, because that just adds to the young, hip feeling this campaign from DSquared is going for. I think the photo effects are just a little too extreme, if they had maybe published them a few clicks earlier they would have been perfect. It does, however, recall an image that could be seen on an old school slide projector. The setting for the shoot is really great; the typical boring high school classroom that everyone has been in and dreamt of escaping is a great background for these teenagers that are too cool to be there. The attitude exuding from the models is palpable and perfect for the brand. Fashion ads are all about aspiration, and I want to be one of the kids in this campaign...except I couldn't afford a single thing they're wearing...and they'd probably think I'm lame. They're loss.
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