Wednesday, November 7, 2012

Fix the Face!


The shots above are all from Prada's Resort 2013 campaign, featuring famous model Sasha Pivovarova and her open mouthed blank stare. Not only is this face completely blank, not evoking a single thing, but it is the same exact face in every single photo. I've only included four shouts here, but there were many more and all of them featured the same expression. It looks like she's listening for direction from the photographer, not posing for him. The setting for the shoot is nothing spectacular, beautiful but plain and boring, so I would hope the model would bring more to the shoot. Prada is a luxury brand, and if I were the art director here I would demand more attitude and opulence from the model. The ridiculous expression in every photo makes this campaign fall completely flat. 

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